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The Sonny & Cher dolls were a collection of 12-¼ inch high celebrity doll likenesses of pop rock duo Sonny & Cher.〔〔〔〔 〕〔 〕〔 〕 The line was released by Mego Corporation in 1976. The release of these fashion dolls coincided with the popularity of ''The Sonny & Cher Show'' prime time variety TV show. ==History== In May 1976, Mego launched a 12 ¼ inch celebrity doll line to compete directly with Mattel's Barbie doll.〔(1 March 1976). (People ), ''Time (Magazine)''〕 The first dolls were Sonny and Cher, with Bob Mackie designing an extensive wardrobe for Cher.〔 〕〔Heron, R. Lane. (Much ado about dolls: a beginner's guide to doll collecting ), p. 113 (Wallace-Homestead Book Co., 1979) ("Mego has launched a million-dollar advertising campaign to promote these new offerings. The dolls were scheduled for the retail market in May, 1976. With the success of Sonny and Cher dolls, look for a Baby Bono doll in the near future.")〕 Mego held a 1,000 guest dinner dance at the Waldorf-Astoria to launch the dolls.〔Stern, Sydney Ladensohn Stern & Ted Schoenhaus. (Toyland: the high-stakes game of the toy industry ), p. 235 (Contemporary Books, 1990)〕 The Cher doll was the No. 1 selling doll in 1976.〔Cherry, Rona (19 December 1976). (Toying with a name ), ''The New York Times'' ("This year's No. 1 selling doll, for example, is Cher, introduced by Mego at a suggested retail price of $6.94 to rival the famous Barbie ..."; article includes large picture of Cher doll)〕 After the great success of sales of dolls in 1976, another Cher set was released in 1977, including a new wardrobe with a dress, a new doll and a set of interchangeable clothes. The range was closed in 1978 after the release of other toys for the series. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Sonny & Cher dolls」の詳細全文を読む スポンサード リンク
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